The semi-permanent exhibit Eenheid in Uruzgan (Unit in Uruzgan) in the Mariniersmuseum in Rotterdam was conceived as a place of reflection about the human costs of the Dutch mission in Afghanistan. Studio Louter created four compelling —occasionally dramatic— films and Todd van … Continue reading →
We are loving the light studies we’ve done for the opening exhibition at the National Archives in the Hague. Just some colored LEDs, some tiny cardboard boxes and camera are all it takes to create an enormous atmosphere. We also … Continue reading →
After more than a year of hard work Museum BroekerVeiling in Broek op Langedijk finally opens the doors to its new permanent exhibit in the visitors’ center: “Leven van het Land” or “Living from the Land”. Princess Maxima cut the … Continue reading →
Todd van Hulzen and StudioLouter have created another fun and fascinating exhibition, this time at NEMO Science Center in Amsterdam. It’s called “SportLab” and it’s all about the science behind sports, which is particularly interesting in this big sports year: Olympics, European … Continue reading →
A new exhibit “The Realm of 1000 Isles” is the second permanent exhibit that Todd van Hulzen Design has created for Museum Broekerveiling. This nineteenth century auction house, with its new visitors’ center, is the seat of agrarian history in the region. It … Continue reading →
Queen Beatrix opened a new exhibit at the Open Air Museum in Arnhem this week. “The Westerstraat” is a reconstruction, or rather a ‘reassemblage’ of a group of buildings from Amsterdam’s Jordaan district, in particular the old slums in the back alleys. This is the first bit of historic Amsterdam that is represented in this park devoted to architectural and cultural history.
Todd van Hulzen Design aided Studio Louter (formerly “Museumstudio”) in creating a suitable point of view for exploring the old slums. This included creating a model of the buildings, consulting on the conceptual treatment, and designing viewing apertures and information panels. (Her Majesty obviously had some trouble from her hat.)
The Museum Broekerveiling showcases the phenomenon of the Dutch agricultural auction, an institution originating in the 19th century as a product of cooperation by independant produce farmers in the watery regions of the Province North Holland. Centered around a historic “water-borne” auction house, where auction lots are proffered by boat and are bid on using the “Dutch auctioning” technique, the Museum Broekerveiling has expanded its capacity and is now a center for agrarian history and culture of the entire region. In its new visitors’ center, the Museum is creating a permanent exhibition, using collection items, multimedia, archive and interview film footage, and animated maquettes to give the visitor an expanded, comprehensive and fun experience.
Todd will be working on this project for the coming year, creating concepts and designs, and directing the physical completion of the exhibit.
Het Nationaal Archief (the Dutch National Archives)is the largest archival institution in the Netherlands. It oversees over 600 separate archival collections and is, in a sense, the memory of the Dutch people, from the Middel Ages, through the Republic and into the 21st century. In 2012 it will be opening its new 800 square meter exhibit space in The Hague with an inaugural exhibit 1001 Stories. This will consist of a “festival” of stories and narrators, each with a separate pavillion/theater. We travel through the world of documents into the realm of Story. Heroes, travelers, rebel lasses, ornery statesmen, divorcées, collaborators, seducers: all of these protagonists are brought to us from the diepest recesses of the archives, into the light of a shared history. Each subject will be coupled with a unique artist to translate the facts into a piece of theater, music or spectacle.
Todd will design the shell of the whole exhibit and supervise the building of separate “décors” for each theater.
These illustration show the only possible excuse to ever use the Comic Sans letterface: in a comic book! This was a proposal for a children’s line as part of a larger museum context. It was all about creating an adventure … Continue reading →
As we described in an earlier post, we were nominated for an “InternationalMuse Award”, the prestigious award presented by the American Association of Museums, in the category of “Multimedia Installation” for our work at the Broekerveiling, the floating action house. Considering the competition, we are very pleased with our Honorable Mention. Following is the text from the association website:
Museum Broeker Veiling – ‘The Auction Day’
Museum Broeker Veiling, Broek op Langedijk and Museumstudio, Amsterdam & Todd van Hulzen Design
The most ingenious part of this project lies in its combination of the real-sized model, camera, and projector to create a unique story-telling platform, presenting the main
characteristics of the very museum and cultural distinctiveness of the locale. Elaborately designed music score, narration and atmosphere not onlyconveythe general idea of what the museum is to address but also create a visiting experience of profound richness for the audience
The third unveiling this year is “Goud” (or Gold) at the Catherijne Convent in Utrecht. The Catherijne Convent is the museum of eccliastical heritage in the Netherlands, and by extension also a podium for the ritualistic and medieval. It is known for … Continue reading →
Finally, Master the Universe!” at the University Science Museum of Utrecht unveils a radical new exhibit in a state-of-the-art decor. After Months and months of hard work and a brow-mopping production, Todd van Hulzen and the Museumstudio (now StudioLouter) are proud to … Continue reading →
For the blockbuster exhibition, “Matisse to Malevich: Pioneers of Modern Art from the Hermitage”, Todd was asked by the Museumstudio to help create a space for a multimedia installation, or as they like to call it in their vision-statement, “a dream machine”. The venerable museum in Saint Petersburg, Russia has a new annex in Amsterdam that’s quickly proving to be one of the largest cultural draws of the city.
From the Hermitage website: “Outstanding works by Matisse, Picasso, Van Dongen, De Vlaminck, Derain and many other contemporaries of theirs will be seen in a magnificent display from 6 March 2010 to 17 September 2010 at the Hermitage Amsterdam in the exhibition Matisse to Malevich.”
The first designs and the first bids are in for the next big project, an exhibition about the extremes of science in the world of theoretical particle physics. Guided by the Nobel Prize winner, Gerard ‘t Hooft, young students are introduced to a fascinating and puzzling world of quarks and muons, light-speed, black holes and fractals. Todd has worked intensively with the Museumstudio to come up with an engaging concept and an exciting environment. The result is a “vessel for exploring the edges of science.” In short, a space ship made of light.
Opens April 24, 2010, Universiteitsmuseum Utrecht.
After 6 months of hard work, the ambitious exhibition about the influence of Isaac Newton in the Netherlands has finally come to fruition. The Opening was the most crowded on record, which befits a local “blockbuster”. After speeches and toasts … Continue reading →