Our competition in the category International Award (the award is a primarily British affair) will be: The Olympic Museum in Switzerland, The Springbok Experience in South Africa, The Gemeentemuseum in the Hague, and The Red Star Line Museum in Antwerp, Belgium.
The winners will be announced in May and Todd plans to be there with our colleagues at Studio Louter and Het Nationaal Archief. A good excuse to iron the tuxedo!
Several weeks ago we dismantled our exhibit in Münster (see below) and now we’ve just built it back up in Sittard in a very different location. The very secular exhibition has gone to a remarkably godly place: in the cloister of the Mariapark in Sittard, which contains some of the most stunning examples of 19th century religious architecture and sculpture in the Netherlands. So after 2 days of hard work on the exhibit about the Dutch annexation of German territory after the War, we were filled with an extasis of a different Passion altogether. Not to diminish the pain of Dutch occupation, but the stations of the cross at the Mariapark are hard to outdo in suffering. It also offered some interesting contrasts and disconnections, as if Jesus of Nazareth was looking out from under the weight of his cross saying, “top this, whiners!”.
For images of the show as it was first exhibited in Münster, Germany see the album on that subject.
Thanks to Manuéla Friedrich for spearheading this whole project and for persevering when the prospect of ever getting this show off the ground looked increasingly bleak, and to Studio Louter for production.
“Einmal Niederlande und Zurück” is an exhibition that Todd van Hulzen Design created at the Haus der Niederlande in Münster, Germany about German areas under Dutch control after the Second World War. Artifacts and archive materials tell the story of Dutch indignation, retribution and dreams of expansion after the war, as well as the life of Germans living under Dutch rule, cultural shifts and enduring identity.
The exhibition was achieved on a limited budget using a system of standard plot-cut panels printed on a flatbed printer and then fitted together without the use of hardware or tools. Panels were cut from single standard sheets of underlayment plywood. The glass cases were lined with 8mm recycled grey felt. The paper archival objects were hung without frames or passe-partouts, but were instead suspended betweeen 3mm rare-earth magnets and ferous screws projecting from the felt background.
The project was realized with our perennial partner Studio Louter (content and production), as well as Victor van der Meiden (construction), Leanna McAlpine (graphics) and Rijnja Repro (printing and cutting).
The exhibition will also travel to Sittard (NL) and to Bocholtz (NL).
King Willem-Alexander opened the newly remodeled wing and the new exhibition space of the National Archives in The Hague yesterday. He came specially to our little design table to raise a glass of champagne to honor our efforts. Proost!
For an installation in Het Geheugenpaleis (Palace of Memory,) currently on exhibit at the Dutch National Archives in the Hague, Todd created a series of shadow puppets based on both caricatures of Dutch “types” and on traditional Indonesian style shadow puppets made of punched leather, or Wayang Kulit. This was in turn for the archival theme “Opgevangen in de spruitjeslucht”. This treats the subject of the repatriation, often forced, and the reception of Dutch colonials and Dutch subjects from Indonesia after Indonesian independence. Instead of the traditional subjects from Indonesian Wayang Kulit drawn from the Bhagavad Gita or Mahabharata, we see here much less heroic figures drawn from Dutch life and fantasy: for instance Saint Nicholas, but also a bicycling preacher, a public servant, and a housewife in traditional attire with a rather threatening cheese slicer. In the middle we see a simple and proud “Indisch” woman who is the hero of a digital game being played in a console just in front of the display. The puppets were installed within the cardboard boxes along the wall, and each illuminated independently with LED lamps.
After three years of hard work, the Geheugenpaleis (Palace of Memory) has come to completion. This project represents the crowning achievement of not only our studio, but of the long term ambitions of the National Archives itself. It is grand, evocative, fascinating, touching and above all it offers deep immersion into the stuff of archives and the stuff of history. T. van Hulzen Design and Studio Louter were engaged from the early beginnings to help forge a sound program, a gripping concept and a cohesive design. We’ve conceived a Memory Palace like no other, which like Bluebeard’s castle offers mysteries behind every door, a world of history in every archival box. 11 uniquely decorated chambers, enlivened by 11 creative installations (music, documentary, video, radio-show, etc.) surround a central “courtyard” allowing for that “a la carte” feel that festivals have. Every room has a unique experience and a unique interpretation of the material, but it is all tied into the history and the utility of the Archive itself.
From a design point of view, we are particularly proud of our all-cardboard “fortress”—this for all the physical qualities that paper and card have to offer: warmth, acoustics, recyclability, and sustainability. Never have we created so much volume with so little mass. An exhibition of 800 square meters was virtually carted in on two pallets of stacked and folded cardboard boxes. This cardboard, supplied by IHC interior builders, is recycled and emission free. And after the exhibition is retired at the end of 2014 the whole exhibit will be sent to the recycler yet again, to be chipped, separated, and reprocessed. This is a stark difference with the conventional waste created by an exhibition made of wood, plywood, plaster and paint. And with the exception of the printed information panels, all our color is created with the use of filtered LEDs; so no paint required.
Yet not only is our cardboard solution particularly sustainable, it looks remarkable too. The cardboard carries one of the central tropes of the exhibition: a memory palace created of stacked archival boxes, a kind of dream-idea of the Past, made concrete, as if you are walking through Italo Calvino’s Invisible Cities or one of Borges’ fantasy libraries. By stacking hundreds of boxes in an oblique bond, we create patterns that catch the colored light in continuously changing waves. Continue reading →
Amsterdam Science Center NEMO has accorded us (T. van Hulzen Design and Studio Louter) their latest contract for the concept, production and design of an all new addition to the permanent display. The subject is mathematics and geometry in all its facets. We will touch on pure mathematics, but also on platonic solids, perspective, fractalization, and even proportion and aesthetics. The concept is “Meetland” or “Measureland”, and our aim is to create a whole world, with streets and buildings and landscapes all of measurable surfaces, all reducible to pure mathematics. This will be our big project for 2014 and should open at the end of the year. Keep posted!
The folks down at the National Archive in the Hague are pretty excited about the news that our new king, Willem-Alexander, will be opening their inaugural exhibition in the Hague on Tuesday, October 15. He will actually be opening the entire newly renovated visitors’ area, including a new study hall, information center, laboratory and workshop for school groups. On top of this the new exhibitions hall will contain our one-of-a-kind exhibit, Het Geheugenpaleis. And I’ll be there to give him a hand… or was it a courtsey?
We are beyond excited about the progress we are making down at the National Archives in The Hague. For their inaugural exhibit we are creating a kind of cardboard fortress, or palace, that houses a number of rooms filled with intriguing stories. The palace of memory works with the concept: the past is a foreign country, and treats each of eleven core stories as relais from ambassadors from the past. Each story is told by a single artist or artists’ collective. We have the story of the last hours of Johan van Oldenbarnevelt, the great 17th century statesman. We have the heartbreaking story of the road to making divorce legal in the Netherlands. There’s the story of a medieval convent, of a slave-trading scoundrel, of the founders of the E.U., of female stowaways on East India Company ships, and more.
But mostly we are just proud of the design-work and the production, and with our partners Studio Louter we are terrifically excited about the multimedia applications and the projection mapping. The lighting expertise of Tinus Holthuis brings our vision to completion.
Het Nationaal Archief: Het Geheugenpaleis Opening general public 17 October Prins Willem Alexanderhof 20 2595 BE Den Haag
Two instances this week of how relevant the national (Dutch) Bank Giro Lottery is to hard-working museum designers: first, Museum Boerhaave in Leiden received a €600,000 grant from the lottery funds for 2013 thanks to a proposal partially sweetened with designs by Todd van Hulzen, and secondly, a kick-off for the 2014 round of grants by the National Fortification Museum in Naarden for which Todd van Hulzen will also do the preliminary designs. In the current climate of spending cuts in the cultural sector museums have to appeal to grant givers. To do this they need to have a sound proposal, and that’s where our design work comes in.
Director Dirk van Delft holding a check from the Bankgiro Loterij.
Museum Boerhaave. In early 2012 we teamed up with Museum Boerhaave and Studio Louter to create a grant proposal to help fund the museum’s new renovation and exhibit plans. We created a sexy, if provisional, design for the interior of the new permanent exhibit on the lower floor. Now that the money is in, Museum Boerhaave will undergo a new round of tendering to see who will actually execute the project. We will certainly lobby for ourselves, and we rate our chances as good. Continue reading →
The semi-permanent exhibit Eenheid in Uruzgan (Unit in Uruzgan) in the Mariniersmuseum in Rotterdam was conceived as a place of reflection about the human costs of the Dutch mission in Afghanistan. Studio Louter created four compelling —occasionally dramatic— films and Todd van … Continue reading →
We are loving the light studies we’ve done for the opening exhibition at the National Archives in the Hague. Just some colored LEDs, some tiny cardboard boxes and camera are all it takes to create an enormous atmosphere. We also … Continue reading →
After more than a year of hard work Museum BroekerVeiling in Broek op Langedijk finally opens the doors to its new permanent exhibit in the visitors’ center: “Leven van het Land” or “Living from the Land”. Princess Maxima cut the ribbon and did the honors of inaugurating some of the multimedia and games, and is rumored to have said, “I’ve never seen anything so great!”
“Living from the Land” gives an overview of life in the area of Langedijk. Now it’s own municipality, Langedijk was once a string of villages along a levee bordering a great “Island Realm” among the polders of North Holland. The center of the community was the communitarian produce auction, the Broeker Veiling. Built on poles over the water, this collection of Art-Nouveau and utilitarian buildings is the only remaining “sail-through” auction house in the world. It also ranks as the oldest vegetable auction.
Life in Broek op Langedijk centered around the planting and harvest cycle, around cabbages and potatoes, supply and demand. In Leven van het Land we display museum objects and tools from the past, tell stories about adjusting to modernity, test visitors knowledge of agrarian life and paint a picture of sustainable agriculture today.
The exhibit was designed by Todd van Hulzen Design and the multimedia was created by our steady partner Studio Louter. With Studio Louter and the museum curators we came up with the treatment of the collection, the core educational concepts, and the graphic program. And obviously, we created the “decor”.
The decor of the exhibition consists of themed clusters, or “islands”, each with 4 repeating facets of life and agriculture in Langedijk. Each cluster has at least one dynamic element. With the theme “Growing” the dynamic element is 6 pop-up cabbages, modeled after pop-up books, that emerge and unfold from the central unit. With the theme “Harvesting” the dynamic element is a talking potato created with a convex projection surface and a miniature beamer. With the theme “Village Life” we designed a kind of fashion catwalk where wooden cut-outs printed with figures in traditional costume emerge from the central unit on a wheel turned by a crank. Other figures on the central unit turn on a motorized disk among cut-out buildings. For the theme “Consumption” we filled large canning jars with flexible lenses and various objects, backlit by a battery of jar-lamps. Walking past them creates the impression of objects in fluid, suspended but constantly moving.
Todd van Hulzen and StudioLouter have created another fun and fascinating exhibition, this time at NEMO Science Center in Amsterdam. It’s called “SportLab” and it’s all about the science behind sports, which is particularly interesting in this big sports year: Olympics, European … Continue reading →
A new exhibit “The Realm of 1000 Isles” is the second permanent exhibit that Todd van Hulzen Design has created for Museum Broekerveiling. This nineteenth century auction house, with its new visitors’ center, is the seat of agrarian history in the region. It … Continue reading →