After more than a year of hard work Museum BroekerVeiling in Broek op Langedijk finally opens the doors to its new permanent exhibit in the visitors’ center: “Leven van het Land” or “Living from the Land”. Princess Maxima cut the ribbon and did the honors of inaugurating some of the multimedia and games, and is rumored to have said, “I’ve never seen anything so great!”
“Living from the Land” gives an overview of life in the area of Langedijk. Now it’s own municipality, Langedijk was once a string of villages along a levee bordering a great “Island Realm” among the polders of North Holland. The center of the community was the communitarian produce auction, the Broeker Veiling. Built on poles over the water, this collection of Art-Nouveau and utilitarian buildings is the only remaining “sail-through” auction house in the world. It also ranks as the oldest vegetable auction.
Life in Broek op Langedijk centered around the planting and harvest cycle, around cabbages and potatoes, supply and demand. In Leven van het Land we display museum objects and tools from the past, tell stories about adjusting to modernity, test visitors knowledge of agrarian life and paint a picture of sustainable agriculture today.
The exhibit was designed by Todd van Hulzen Design and the multimedia was created by our steady partner Studio Louter. With Studio Louter and the museum curators we came up with the treatment of the collection, the core educational concepts, and the graphic program. And obviously, we created the “decor”.
The decor of the exhibition consists of themed clusters, or “islands”, each with 4 repeating facets of life and agriculture in Langedijk. Each cluster has at least one dynamic element. With the theme “Growing” the dynamic element is 6 pop-up cabbages, modeled after pop-up books, that emerge and unfold from the central unit. With the theme “Harvesting” the dynamic element is a talking potato created with a convex projection surface and a miniature beamer. With the theme “Village Life” we designed a kind of fashion catwalk where wooden cut-outs printed with figures in traditional costume emerge from the central unit on a wheel turned by a crank. Other figures on the central unit turn on a motorized disk among cut-out buildings. For the theme “Consumption” we filled large canning jars with flexible lenses and various objects, backlit by a battery of jar-lamps. Walking past them creates the impression of objects in fluid, suspended but constantly moving.
A new exhibit “The Realm of 1000 Isles” is the second permanent exhibit that Todd van Hulzen Design has created for Museum Broekerveiling. This nineteenth century auction house, with its new visitors’ center, is the seat of agrarian history in the region. It … Continue reading →
The Museum Broekerveiling showcases the phenomenon of the Dutch agricultural auction, an institution originating in the 19th century as a product of cooperation by independant produce farmers in the watery regions of the Province North Holland. Centered around a historic “water-borne” auction house, where auction lots are proffered by boat and are bid on using the “Dutch auctioning” technique, the Museum Broekerveiling has expanded its capacity and is now a center for agrarian history and culture of the entire region. In its new visitors’ center, the Museum is creating a permanent exhibition, using collection items, multimedia, archive and interview film footage, and animated maquettes to give the visitor an expanded, comprehensive and fun experience.
Todd will be working on this project for the coming year, creating concepts and designs, and directing the physical completion of the exhibit.
As we described in an earlier post, we were nominated for an “InternationalMuse Award”, the prestigious award presented by the American Association of Museums, in the category of “Multimedia Installation” for our work at the Broekerveiling, the floating action house. Considering the competition, we are very pleased with our Honorable Mention. Following is the text from the association website:
Museum Broeker Veiling – ‘The Auction Day’
Museum Broeker Veiling, Broek op Langedijk and Museumstudio, Amsterdam & Todd van Hulzen Design
The most ingenious part of this project lies in its combination of the real-sized model, camera, and projector to create a unique story-telling platform, presenting the main
characteristics of the very museum and cultural distinctiveness of the locale. Elaborately designed music score, narration and atmosphere not onlyconveythe general idea of what the museum is to address but also create a visiting experience of profound richness for the audience
The first phase of Museum Broekerveiling’s debut as an important new regional museums is finished. “The Auction Day”, an installation found in the visitor’s center/museum of the Broekerveiling, is a first introduction to life in the Realm of 1000 islands, … Continue reading →