This year Todd van Hulzen and Studio Louter are submitting some projects together for various awards. For one particular international award we made a little video tour of the new permanent installation at NEMO: World of Shapes / Wereld van vormen. Narrated by yours truly!
This year’s edition of the Amsterdam Light Festival will include another work by Todd van Hulzen and Studio Louter. This year we’ve created a projection on the round surface of Renzo Piano’s NEMO Science Center, which people also call the “bow”, as in ship’s bow.
The objective was to make a sliding graphic for a beamer that projects through rolls of acetate, something like a cross between a conventional slide projector and a film roll. The result is an analog scrolling animation. We did the work on invitation from NEMO itself and were supplied with a projector from the vendor Pani. We were asked to make a design that was relevant somehow to the current exhibition “Wereld van Vormen”, an exhibit on the subject of mathematics and geometry. Since we were the ones to actually do the design of that show, it all just kind of fell into place. Although, not without due effort.
The concept is that the world can be broken down into mathematical elements and pure shapes. We’ve chosen to create an abstraction of the city, in particular a city like Amsterdam. There are some bridges and stepped gables, and at the end the buildings pull out of frame and reveal the piles upon which they are built.
See this fantastic time-lapse film of the festival. Our project is at 1:01.
World of Shapes is the name of a big, new, permanent exhibition designed by Todd van Hulzen Design at NEMO Science Center in Amsterdam. Wereld van Vormen, in Dutch, is all about geometry, mathematics and the world we live in. The “soft” opening was Thursday 24 September, and even though there are a few elements that need fine tuning after the work crews leave, it’s up and running and can already be visited during normal hours. When the final batch of spotlights arrive we can put the cherry on the cake, as it were.
Everything around us is either made of geometry of can be reduced to a kind of mathematics. But the world of mathematics, particularly from a classical standpoint, encompasses more that just numbers and angles, it also includes such almost arcane subjects as proportions, perspective and optical illusions. Even phenomena that seem to be mere matters of perception can be explained through the clarity of mathematics and accurate measurement.
Todd van Hulzen design created the designs for the ‘decor’ of the exhibition. But first we came up with the overall “total concept” in cooperation with our dependable creative partner Studio Louter. Studio Louter also created the marvelous digital applications and interactive games. Drumming up a complete concept is harder than it may look, considering all of the disparate parts involved. We unified it in this case with the Universal, meaning we created a kind of self referential world all constructed out of triangles and hexagons. In fact we created something that had never really been done at NEMO, and that is create an exhibit that is truly a sum of its parts instead of a collection of loose interactive elements. The client was thrilled, the visitors are entertained, and we are taking a deep breath until the next project.
Amsterdam Science Center NEMO has accorded us (T. van Hulzen Design and Studio Louter) their latest contract for the concept, production and design of an all new addition to the permanent display. The subject is mathematics and geometry in all its facets. We will touch on pure mathematics, but also on platonic solids, perspective, fractalization, and even proportion and aesthetics. The concept is “Meetland” or “Measureland”, and our aim is to create a whole world, with streets and buildings and landscapes all of measurable surfaces, all reducible to pure mathematics. This will be our big project for 2014 and should open at the end of the year. Keep posted!
This gallery contains 21 photos.
Todd van Hulzen and StudioLouter have created another fun and fascinating exhibition, this time at NEMO Science Center in Amsterdam. It’s called “SportLab” and it’s all about the science behind sports, which is particularly interesting in this big sports year: Olympics, European … Continue reading