A lot has happened in the last few months, and we’ve been missing the chance to update. One of the most significant things is the fact that Todd van Hulzen was selected, with Studio Louter, to produce their concept for the Amsterdam Light Festival. This is a new annual festival of light art in the capital and we’ve come up with a plan that was compelling enough that it came out on top of the jury’s selection list. It’s called Temporal Tower, and it’s both and homage to one of the vanished clock-towers of the Amsterdam architect Hendrik de Keyser, and also an exploration of the place of monuments in the public space. And of course it’s supposed to be a delight for the eye in the cold winter months.
While we work out the budget and negotiate with the city about its placement, we are fine-tuning our design for the tower. We are particularly working with a lighting technician and a scaffolding builder who are going to be those chiefly responsible for the construction and the impact.
It’s an old Amsterdam tradition that has fallen somewhat in disuse: staging a performance of Joost van den Vondel’s drama, Gysbrecht van Æmstel on New Years Day. In 2008 Todd van Hulzen created a series of scene sketches and story-boards for … Continue reading →
Every so often we get a call that is so compelling it can’t be ignored: would you please carve for us a giant hideous Santa head and two tattooed hands? This is for a holiday party at the advertising firm … Continue reading →
The semi-permanent exhibit Eenheid in Uruzgan (Unit in Uruzgan) in the Mariniersmuseum in Rotterdam was conceived as a place of reflection about the human costs of the Dutch mission in Afghanistan. Studio Louter created four compelling —occasionally dramatic— films and Todd van … Continue reading →
We are loving the light studies we’ve done for the opening exhibition at the National Archives in the Hague. Just some colored LEDs, some tiny cardboard boxes and camera are all it takes to create an enormous atmosphere. We also … Continue reading →
In connection with the premiere of Dark Blood at the the Utrecht film festival, here are some photos of work from that project. It is mostly sculpture work and set designs executed for Ben van Os. If you’ve seen the film … Continue reading →
After more than a year of hard work Museum BroekerVeiling in Broek op Langedijk finally opens the doors to its new permanent exhibit in the visitors’ center: “Leven van het Land” or “Living from the Land”. Princess Maxima cut the … Continue reading →
Todd van Hulzen and StudioLouter have created another fun and fascinating exhibition, this time at NEMO Science Center in Amsterdam. It’s called “SportLab” and it’s all about the science behind sports, which is particularly interesting in this big sports year: Olympics, European … Continue reading →
A new exhibit “The Realm of 1000 Isles” is the second permanent exhibit that Todd van Hulzen Design has created for Museum Broekerveiling. This nineteenth century auction house, with its new visitors’ center, is the seat of agrarian history in the region. It … Continue reading →
Title: Costumes civils actuels des tous les peuples connus
Author: Jacques Grasset de Saint Saveur
Todd van Hulzen shares his scans and files from historic archives on the subjects of architecture and the arts
These scanned images of from an 18th century French book on world costumes never cease to make you laugh. In spite of being very nicely drawn, they still can’t live down their basic naivety. And this is what’s interesting. Today we are so familiar visually with other cultures that even our most clumsy racial stereotypes still seem positively enlightened when compared to what we knew of other peoples in the 18th century. However, if you look closely at the European examples, you see that within a much smaller radius there was far more diversity than there is today. Compare the costumes of Catalonia with those of Corsica, for instance, or Brittany with Flanders. The frontier of the strange was so much closer to home.
You also see the trouble the artist had in rendering costumes from written descriptions of voyagers. In the case of the Japanese gentleman, you see aspects of the kimono as you would imagine them from a French description “patterned silk robe” without the signs that actually make it recognizable as a kimono. The same is true of the Japanese woman’s hair.
This collection of drawings is a strange mirror of the development of the concept of racism, from a time when we couldn’t help but be ignorant and fanciful about other peoples, in a time that European “superiority” was more a belief in virtues of enlightenment or Christendom than of the de facto power and privilege that Westerners enjoy today.
These illustration show the only possible excuse to ever use the Comic Sans letterface: in a comic book! This was a proposal for a children’s line as part of a larger museum context. It was all about creating an adventure … Continue reading →
The third unveiling this year is “Goud” (or Gold) at the Catherijne Convent in Utrecht. The Catherijne Convent is the museum of eccliastical heritage in the Netherlands, and by extension also a podium for the ritualistic and medieval. It is known for … Continue reading →
Finally, Master the Universe!” at the University Science Museum of Utrecht unveils a radical new exhibit in a state-of-the-art decor. After Months and months of hard work and a brow-mopping production, Todd van Hulzen and the Museumstudio (now StudioLouter) are proud to … Continue reading →
This is a gallery of fine and applied art by the hand of Todd van Hulzen. Todd started his career as a fine artist. Through the years he has functioned as a: decorative painter, copyist, puppet maker, polystyrene sculptor for … Continue reading →
After 6 months of hard work, the ambitious exhibition about the influence of Isaac Newton in the Netherlands has finally come to fruition. The Opening was the most crowded on record, which befits a local “blockbuster”. After speeches and toasts … Continue reading →