“American Light Artist” is what the national daily De Telegraaf called Todd van Hulzen. The newspaper is above all interested in the political aspect of the project, which touches on a sensitive subject for the city. In 2005 plans to rebuild the original Haringpakkerstoren (Herring packers tower) were scuttled when the monuments commission declared that the project was theoretically unsound (read: nostalgic) and possibly put the city’s eligibility in danger for its appellation as a UNESCO World Heritage site. This in spite of the fact that the funds to rebuild the tower had already been secured, and that it was a gift to the city from the Foundation Stadsherstel.
Former borough commissioner Guido Frankfurther said “Maak je borst maar nat”, which means, prepare yourself, referring to a lot of anticipated publicity.